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Karthikeyan Tiruppur Marudhachalam

Reimagining outbound: Oro’s journey to scalable, multilingual growth with 8loop

Reimagining outbound: Oro’s journey to scalable, multilingual growth with 8loop

Oro enables gold loans for banks, NBFCs and other lenders across markets in India like Chennai, Andhra Pradesh, Telangana, Bangalore and Pune. Outbound calling is a big part of Oro's new customer funnel. But as the business started to scale, new challenges started to emerge: 1. Inefficient growth
Karthikeyan Tiruppur Marudhachalam 04 Nov 2025
Make Your Cold Calling Funnel Work (with AI and the Human Touch)

Make Your Cold Calling Funnel Work (with AI and the Human Touch)

Your best rep, Sarah, just quit. She lasted a few months - same as the last three hires. You're now scrambling to backfill while your pipeline bleeds. Meanwhile, your team lead is burning out training people who'll be gone by quarter-end. Your CFO wants to know
Karthikeyan Tiruppur Marudhachalam 30 Oct 2025

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