Story behind the Brandmark
Infinity represents potential without limits, an idea that resonated deeply with us. We founded this company with the belief that businesses shouldn’t be constrained by traditional boundaries. With the right intelligence, growth can be exponential, and innovation can be infinite.
That led us to the symbol ∞ — infinity. When rotated vertically, it becomes the number 8, a shape that also represents continuity, flow, and harmony. The number 8 is powerful in science, mathematics, and culture—it symbolizes balance, intelligence, and unstoppable motion.
Today, AI is unlocking infinite possibilities across industries, transforming how people work, build, and grow. We wanted a brandmark that captures this idea symbol of infinite potential powered by intelligence.
Our logo is more than a mark. It is a promise, limitless possibilities through AI.
Here are some of the concepts we started with
From this came the final brandmark:
The connection deepens with the Magic 8 Ball—a cultural symbol for answers and clarity. Just like the Magic 8 Ball offers guidance when asked a question, our mission is to deliver clarity in customer engagement - helping businesses find the right answers for their customers, instantly and intelligently.
Our journey begins with voice automation—the most natural form of human communication. That’s why our brandmark also subtly resembles a voice waveform, signalling not just infinity but conversation, interaction, and intelligence in motion.
This symbol is more than a logo—it reflects our intention:
To build intelligent AI systems that create endless possibilities and deliver meaningful customer conversations—at scale, across every business.
Hopefully, this communicates our intention!
A special thanks to Srinath, whose creative partnership helped bring this idea to life with clarity and soul.
